DIGITAL MARKETING

And finally, we’ve arrived at the topic that will wrap up all of the other topics. So, what should we do after comprehending digital marketing elements? These days, many youngsters and middle-aged individuals take pride in their knowledge of technology, while many members of the older generation tend to feel hesitant in their understanding of the…

Integrated marketing communication (IMC) is a strategic approach employed by companies to effectively organize their marketing communications and explore innovative methods of engaging with their customer base (Meha et al. 2022). Integrated Marketing Communications (IMC) holds significant importance as it facilitates the building of customer connections, hence developing consumer loyalty. Moreover, IMC aids businesses in their efforts…

There is no question that IoT has recently gained popularity in the business world as a result of increasing recognition of its value. According to Erboz (2017), the primary objective of the Internet of Things is to establish global connectivity through the collection of data from various physical things. In this scenario, more businesses are…

Kwon (2022) claims that many companies recognize word of mouth as an important part of their marketing strategy since it helps potential customers evaluate the quality of a product before they purchase it. Word-of-mouth affects brand loyalty and choice because positive reviews build customer trust (Kumar et al. 2023). E-WOM (electronic word-of-mouth) has replaced traditional…

As can be shown in Figure 1, by the year 2022, 94.4% of the Singaporean population will have access to mobile phones. Therefore, this demonstrates that mobile marketing is significantly important because it is capable of reaching a big audience. So what is mobile marketing? Mobile advertising refers to the promotion of something through the use…

The rapid advancement of technology in the modern period has led to a wide digital transformation across various industries. The beginning of the digitalization era has served as an incentive for firms to adopt technological advancements in order to augment their marketing strategies. Hence, many enterprises have increasingly embraced search engine optimization (SEO), a technique…

In our current day, social media platforms play a pivotal role in facilitating the promotion of businesses. Therefore, it is crucial to implement media strategies in order to effectively engage a larger customer base and ultimately increase the profitability of the firm (Ang & Lawrence, 2011). Furthermore, Miklagard has provided an illustration of three distinct…

These days, plenty of individuals utilise social media for a wide range of motives and they are called as digital communities. People use social media for a variety of reasons; some use it to fulfil their social or psychological requirements (Taşkiran, H. B. 2019), while others use it to satisfy their desire for entertainment or information.…

As we now live in the digital age, many people, including business leaders, are now adopting social media. Regarding a company’s point of view, social media facilitates two-way communication with its customer base. As a result, social media has had a tremendous impact on how firms distribute marketing messages. (Lipsman et al., 2012) In addition,…